How to start a new business venture Essay Example | Topics and Well Written Essays - 2250 words

How to start a new melody venture - Essay ExamplePeople in modern world are more apprised about their health and the diets they take to be rifle physically and be more active in their daily life. For this booming fabrication trend there is a great prospect for the new line venture in the fittingness and healthcare industry. In this report we have a proposal for a new business venture at Mayfair in the City of Westminster as it is one of the growing regions at UK and the volume nearby Mayfair region are more aware of the health and sports fitness core compared to former(a)(a) regions at UK due to the presence of many clubs and hotels at nearby streets desire Marshall Street leisure Centre, Seymour Leisure Centre, Little Venice Sports Centre, Queen Mother Sports Centre, Porchester Centre and so on(City of Westminster, 2011). As far as the UK Fitness intentness report by FIA, over the last few years regions of London has immense growth in Fitness Industry and has been foreca sted to grow even more in future if people are improve with its benefits to their health and wellorganism (FIA, 2010). Proposed Services The new sport fitness centre should provide its customer with a variety of supporters. It would include first class fitness centres and some sports centres which will accommodate many types of sports like basketball, tennis, boxing etc. There should be a food and beverage area where customers can in any case relax during workout. Massage centre with training on fitness exercises are one vital service which should be there. A medical therapy clinic is also a modern trend in the fitness industry. sundry(a) other facilities like the conference room and the children centre, protective lockers and swimming pool are some kind features which attract a lot of customers with the extra services they get from other fitness centres (Anything & Everything, 2011). Analysis of the grocery in London 7 Ps of Marketing Mix Fitness and Health industry being a s ervice offered to the customer without any product thus the extended marketing swagger is to be used i.e. 7Ps of marketing desegregate. In order to formulate the right marketing mix the company needs to evaluate all the segments and work in the improvements of the each segment to compete with the other players of the market (Gupta, 2006, p.22). Product The product mix is the range of products that are available with the company. It may be draw out with different services or it can also be extended in order to fit the market scenario. The services of the fitness centre located near Mayfair road in the city of Westminster at London are very advanced with many facilities like swimming pool, recreation centre, modern equipments, therapy clinic etc. Thus to survive in this competitive environment the new business venture of fitness centre should also posses the existing services along with some added new differential services (Nargundkar, 2006, p.46). moorage Place is one of the most vital factors which needed to be considered while placing the product or services. The place determines the constitute of transportation of materials, scope of new customers. If the right service is properly placed at the right m at the right place then it will be best accepted by the customers. UK being a very flourishing country for the fitness industry especially in London the people is very aware of the services provided by the different fitness centres and since there are no fitness centres located at proper