The Un Amor Decision

I have considered the totally situation your political party are in and have prepared a recommendation for you based on the information of the market. at that place are three options in this situation. offset of all, you keep distributing only beers brewed by Enhances-Busch Inbox. Second, you transport your core item from the A-B Ellen beers to Un Amour tequila. Lastly, you beam beers and tequila simultaneously. The first option is rather risky. As you see, the declining of the beer market is not only by the economic downturn, but also by mixed bag of consumer tastes.So, whatever meaner you introduce to your company, it office be hard to rebound this trend. The south option may sound profound because the relationship between you and A-B Company is ever-changing gradually. Also, Missouri and some of Missouri companies are becoming hostile to A-B Ellen. However, it cannot be a good solution. Thats because you can lose a stable background for your company. The competition in the tequila market has not finished yet. If you change your main item from beer to tequila or new(prenominal) liquor, it is possible for your company to face difficulties in the near future.So, y recommendation is to call with both items-beer and tequila. By this method, you can nail your item portfolio and target markets. You can put across beers to the low-price market and tequila to the middle or graduate(prenominal) price market. You can promote from each one market with the other item. For example, if the customers buy big-ticket(prenominal) tequila, you can give some beers to the customers as a promotion. Also, you can advertise that your company can handle diverse items in various markets. You will have a chance to expand your customer range. By this way, you can hedge risk and advertize the profit.